To mark Telefónica's centenary, the company created eight illustrations representing milestones in its history.
Each illustration is a chapter, and each chapter represents a phase in the company's life.

CLIENTS

ROLE

STUDIO

Telefonica

Art director & Illustrator

Design Bridge

We went through an extensive sketching phase to try and tell each idea from a different point of view. Here, the idea took precedence over the execution.
 

We decided to go for a figurative style that still felt modern. To achieve this, we avoided excessive detail in the illustration. We used a lot of flat color with shadows in the same style.